It’s that time again. I have to admit, if I had my money right I’d cop some of these classic Nautica shirts updated less nineties and more timeless this time around.

Listen, the nineties are right around the corner. The eighties didn’t have much of a run, and at this time people are either going to go deeper into it or go for that natural progression, which was the nineties. I’d get ahead of the curve and go for that classic nineties look now because quite honestly, unless you had the money to afford Dior and got that monochromatic early pre-minimalist look right, or went for the loud Cooji look, you sort of missed out anyway.

The other part of the eighties revival is that the young tween, adolescent and twenty-something crowd completely ruled the revival and left most of us older heads with little room left. It wasn’t really meant for us at all, your best bet was to go with the first choice; the monochromatic revival dominated by black and white striped and solid looks paired together with glimpses of red and yellow. A lot of us were still stuck trying to update the turn of the century metrosexual look. Just skip all of that and go for some of the updated stuff that is available now, Nautica had a definitive look but wasn’t able to carry it through the decade because Tommy Hilfigers massive advertising and marketing campaigns sort of knocked them down a few pegs.

These days though Tommy Hilfiger is diminished and has made itself into a niche label that is more high end, with an unusually small footprint in the department stores. Calvin Klein isn’t likely to expand their efforts any further than what they have because they are very tightly run under the Van Heusen umbrella. They’re not as scatterbrained and all-over-the place as they used to be.

Those days of Calvin being ran like Pierre Cardin with the multiple licensing fees and quality control problems are over. Which leaves you at a crossroads; you can shop online for overpriced Hilfiger at $150 for a pair of jeans or $90 for a shirt, which I doubt most people will do, or you can find something else to do. Nautica may be something else to do until a real nineties revivalist label comes through, unless people go back to wearing Ralph Lauren …