Does anyone know of an ad campaign that has lasted for so many years?

Mastercard sells their “priceless” advertising campaign

What’s scary, is if you think about it, there are billions of analogies that can be used when determining what is priceless, I mean this is basically a campaign where you think of 5 or 6, “Good things”, as Martha Stewart would put it, and list what they cost you, culmunating upon one “Really good thing”, and call it priceless.

Or our we all really smarter than that?

Did Mastercard go to extra lengths to find footage of what is “priceless”?

Martha Stewart’s “Good Thing” book at Amazon.com